Biggest Ever Christmas


This event was a month-long campaign to promote Lakeside's Biggest Ever Christmas, featuring money-can't-buy prizes awarded to a lucky Lakeside shopper for each day of the campaign. The activity was supported by an in-centre promotional team, as well as a comprehensive social media campaign.

The event was launched by a press stunt on Lakeside's lake, featuring The Only Way is Essex star Sam Faiers in a Black Swan-style photo shoot, which generated national press coverage for the centre.

Twenty Two Events devised the concept for both the press stunt and the giveaway, and coordinated and delivered all elements of the event, from launch to completion, including the sourcing of prizes for the giveaway. The event met and exceeded the client's objectives for PR coverage, footfall and data capture, garnering 8000 new sign ups over the course of the campaign.

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