The Edit is a completely new fashion concept - launched at One New Change in Spring 2012 - bringing the best of online and offline shopping together, offering shoppers the opportunity to enjoy a personal styling experience, with pre-selected items to suit them.

This event was a month-long campaign to promote Lakeside’s Biggest Ever Christmas, featuring money-can’t-buy prizes awarded to a lucky Lakeside shopper for each day of the campaign. The activity was supported by an in-centre promotional team, as well as a comprehensive social media campaign.

This event - funded by Grosvenor Estates - is an annual outdoor Christmas market, hosted on three of London’s most prestigious street addresses: Elizabeth Street, Motcomb Street, and Pimlico Road.